No products in the cart.


Tapping into the power of accountability with the art and science of sound coaching, accountability, and community.

Learn what is included with the BE Ultra Coaching

Bi-weekly Call

This is where a lot of the magic happens. Monthly calls based on your specific training. Allows us to get to know you better and to teach new concepts for that part of your training.

One On One Coaching

Besides your monthly live call you will have access to your coach via text, messenger, and email to stay fully engaged with any changed to your training, schedule, and goals!

Weekly Check-ins

Stay on track with regular check-in sessions via text and email.

Team BU

You get to be a part of the team! More accountability built in and more access to resources only available for Team BU members. It’s the most supportive group of runners you’ll meet!


Other details, FAQ’s…

What exactly is the service again?

This is the application to be one of the selected runners for the BE Ultra BAC Coaching Program.  We built the program to serve as one of the best ways to be held accountable, and get high level coaching for your running goals.

What is unique about BE Ultra BAC Coaching?

There is a community built in to the coaching, Team BU. Other runners with similar goals will be bouncing ideas around and supporting each other from all angles. You will be featured on the podcast for some of the important calls and have that extra accountability built in to your efforts!

Who will be my coach?

The founder of Becoming Ultra and longtime coach, Scott Jones, will be your coach. Getting the most out of our athletes/runners and the experience with the media necessary to make this work makes this program possible.

About Scott: He has probably done more V02 max tests on athletes than any podcaster in history and is still proud to be in the industry he loves and studied for at Marshall University over 14 years ago with his M.S. in exercise science. Have questions? Email him at contact@becomingultra.com.

How long does the service last?

We ask first time clients to commit to at least 4 months. It’s not set in stone but it makes a lot of sense. We would love if you were training for something in the next year or for one of our meetup events but it isn’t necessary.

Do I get a running and training program to follow?

Yes you do. A customized and liquid plan that takes into account that life is happening.  We don’t do cookie cutter. Most good coaches don’t.

Who shouldn’t apply?

This is going to push you outside your comfort zone physically, mentally, and socially. If you aren’t comfortable trying new things and being bold, we doubt this is for you.

Why is the price so low?

It really is by the way. $175/month  is more than 20% off of our typical coaching costs. Simply, we are growing the coaching side of Becoming Ultra and want to continue to give great value to our runners!

Okay, I am ready to do this, what now?

Well, you do have to apply for the program. Once you do so, we will be in touch as soon as possible. All the info you need is on the application!

If I am already a Team BU member do I get a discount?

Yes, just send us an email and we will be sure to apply the $20/month off the cost!