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33 Shake


We met the co-founder of 33 Shake, Warren Pole, by introduction from an endurance athlete doing some pretty amazing things.  Luke Tyburski had just completed the Ultimate Triathlon using the natural nutrition product from Warren’s company so we were definitely interested in learning more.  So, the first step in deciding on what brands to work with, especially in the nutrition space, is answering the simplest question of all, does it taste good?  We have tried some nasty stuff and since 98% of runners are running to enjoy it, choking down nastiness is not an option for us.  33 Shake passed!  We loved it.  We hope you will give it a try too!  Scroll down for Becoming Ultra’s partner discount.

Note on partners:

When we started Becoming Ultra we knew community would be important. We wanted to create a place where runners of all levels felt welcome. We are taking the same approach with the brands and products and people that we work with. Every brand has a person involved. We want to get to know the people, the why’s, the how’s, and make these relationships as transparent as possible.  That’s the type of relationship we are shooting for with Warren and 33 Shake.  They are a young and growing company and we are excited to be a part of that.

No, we haven’t met Warren or Luke pictured here, but we can tell we would get along just fine!

We will be doing regular podcasts with our partners. Listen to the first one with 33 Shake’s co-founder, Warren Pole HERE:


We will also be making this partnership interesting and fun for you, the listeners and followers of Becoming Ultra. Bi-weekly contests for products and services as well as some story telling from the heart of a start up in the performance space should keep you entertained and interested, we hope!  33 Shake will be on a podcast every other week and will contribute a written piece every other week!

Click Here For A Chance To Win 10 Natural Gels From 33 Shake

33Shake Chia Energy Gel 4


So as far as transparency is concerned. If you like what 33 Shake is doing, support them. We are able to give the Becoming Ultra community a 10% discount. Just use the code “beultra33shake” at checkout for the gel 10 pack HERE.

The more brands we all believe in that get involved, the more we will be able to offer!

Thanks and stay tuned.


Scott is the founder of Becoming Ultra and spends most of his time with his family and ideas to get people moving!