No products in the cart.


  1.  Starting takes the most guts.
  2. Training takes the most work.
  3. Finishing doesn’t always happen.
  4. That’s OK.

Running an ultra is like many things in life.  Starting a business, dating, learning a new skill.  The work put into these things doesn’t guarantee the ideal outcome. And, you don’t necessarily know what ideal even is without the benefit of hindsight.

If training for your first ultra takes 6 months, or even a year, and you know the race is only going to take a good part of a day, or two.  Why shouldn’t we relish everything it takes to get to the starting line.

  • The guts to finally commit.
  • The early mornings.
  • Learning about your limits.
  • Showing others what is possible.
  • Showing yourself what is possible.
  • The education about nutrition and training.
  • The injuries.

All of it.  And, if you do it right, there is a good chance you will finish come race day.  But, if you don’t, it’s okay.  You can start again or all over.  Life, and running, is funny like that.

The newest way to support Becoming Ultra is our newest Tee design(below).  Based on the concepts from this article!  Keep running.


P.S. The first ten shirts get $5 off with the code: DNF at checkout!

You can check out our other apparel HERE!


Scott is the founder of Becoming Ultra and spends most of his time with his family and ideas to get people moving!